Current:Home > ContactTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -WealthGrow Network
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-26 15:45:33
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (1)
Related
- A South Texas lawmaker’s 15
- U.S. cities consider banning right on red laws amid rise in pedestrian deaths
- Aid trickles in to Nepal villages struck by earthquake as survivors salvage belongings from rubble
- James Corden heading to SiriusXM with a weekly celebrity talk show
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Teen arrested in Southern California restaurant shooting that injured 4 last month
- AP PHOTOS: Pan American Games feature diving runner, flying swimmer, joyful athletes in last week
- New Zealand’s ex-Premier Jacinda Ardern will join conservation group to rally for environment action
- Average rate on 30
- 3 new poetry collections taking the pulse of the times
Ranking
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Ryan Blaney earns 1st career NASCAR championship and gives Roger Penske back-to-back Cup titles
- College football Week 10 grades: Iowa and Northwestern send sport back to the stone age
- Oklahoma State surges up and Oklahoma falls back in NCAA Re-Rank 1-133 after Bedlam
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- The RHONY Legacy: Ultimate Girls Trip Trailer Is Bats--t Crazy in the Best Way Possible
- Man arrested in slaying of woman found decapitated in Northern California home, police say
- Memphis pastor, former 'American Idol', 'Voice' contestant, facing identity theft charges
Recommendation
Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
Does an AI tool help boost adoptions? Key takeaways from an AP Investigation
COLA boost for Social Security in 2024 still leaves seniors bleeding. Here's why.
Dobbs rallies Vikings to 31-28 victory over the Falcons 5 days after being acquired in a trade
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Albania agrees to temporarily house migrants who reach Italy while their asylum bids are processed
Owner of Black-owned mobile gaming trailer in Detroit wants to inspire kids to chase their dreams
Stock market today: Asian markets advance after Wall Street logs its best week in nearly a year